PRESENTATION SKILLS
MBA I - II
There are many types of presentations.
1.
written, story, manual,
report, book review, annotated bibliography, newspaper article, magazine
article, document, letter, diary, script, book, story
2.
oral interview, report, telephone
conversation
3.
visual, project cube, page sized chart or
diagram
4.
a computer Presentation
5.
a web site. Presentation
This
presentation is done to
1.
School of audience
2.
One person,
3.
small group, written questionnaire, survey, scroll,
scrapbook, pamphlet, booklet/ oral-- discussion group, seminar,
debate/visual---- cartoon or comic strip, photographs, photo essay, artifact,
model, diorama, game, display
4.
large group
written---questionnaire,
survey, advertisement, chart/oral-- advertisement, lecture, talk show, song,
debate, choral speech, lesson/visual--- poster, timeline, web page, map, model,
mobile, large diagram, puppet show, skit, overheads
The
other forms of presentations are
1. Informative Presentations
2. Persuasive Presentations
3. Goodwill Presentations
4. Multipurpose Presentations
5. Sales
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6. Training
7. Entertainment
8. Political Arena
9. Image Building
10. Motivation Presentations
11. Interviews
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The
first step in preparing a presentation is to define the purpose of your
presentation.
1. Informative :-
Keep
an informative presentation brief and to the point. Stick to the facts and
avoid complicated information.
2. Instructional :-
Your
purpose in an instructional presentation is to give specific directions or
orders. Your presentation will probably be a bit longer, because it has to
cover your topic thoroughly. In an instructional presentation, your listeners
should come away with new knowledge or anew skill.
Explain why the
information or skill is valuable to the audience
Explain the learning
objectives of the instructional program
Demonstrate the
process if it involves something in which the audience will later participate
using the following method
Demonstrate it first
without comment
Demonstrate it again
with a brief explanation
Demonstrate it a
third time, step-by-step, with an explanation
Have the participants
practice the skill
Provide participants
the opportunity to ask questions, give, and receive feedback from you and their
peers
Connect the learning
to actual use
Have participants
verbally state how they will use it
3. Arousing :-
Your
purpose in an arousing presentation is to make people think about a certain
problem or situation.
You want to arouse
the audience's emotions and intellect so that they will be receptive to your
point of view.
Use vivid language in
an arousing presentation -- project sincerity and enthusiasm.
Gain attention with a
story that illustrates (and sometimes exaggerates) the problem
Show the need to
solve the problem and illustrate it with an example that is general or
commonplace
Describe your
solution for a satisfactory resolution to the problem
Compare/contrast the
two worlds with the problem solved and unsolved
Call the audience to
action to help solve the problem
Give the audience a
directive that is clear, easy, and immediate
4. Persuasive
Your purpose in a
persuasive presentation is to convince your listeners to accept your proposal.
A convincing, persuasive presentation offers a solution to a controversy,
dispute, or problem. To succeed with a persuasive presentation, you must
present sufficient logic, evidence, and emotion to sway the audience to your
viewpoint.
Create a great
introduction because a persuasive presentation introduction must accomplish the
following:
Seize the audience's
attention
Disclose the problem
or needs that your product or service will satisfy
Tantalize the
audience by describing the advantages of solving the problem or need
Create a desire for
the audience to agree with you by describing exactly how your product or
service with fill their real needs
Close your persuasive
presentation with a call to action
Ask for the order
Ask for the decision
that you want to be made
Ask for the course of
action that you want to be followed
5. Decision-making
Your purpose in a
decision-making presentation is to move your audience to take your suggested
action. A decision-making presentation presents ideas, suggestions, and
arguments strongly enough to persuade an audience to carry out your requests.
In a decision-making presentation, you must tell the audience what to do and
how to do it.You should also let them know what will happen if the don't do
what you ask.
Gain attention with a
story that illustrates the problem
Show the need to
solve the problem and illustrate it with an example that is general or
commonplace
Describe your
solution to bring a satisfactory resolution to the problem
Compare/contrast the
two worlds with the problem solved and
unsolved
Call the audience to
action to help solve the problem and give them a way to be part of the solution
Different types of presentations
We rule the world by our words.
–Napoleon Bonaparte
There
are many different types of presentations that meet specific needs. These are
some examples:
- Sales: Outlines the benefits, features,
and reasons to buy a product or service
- Persuasion: Provides the reasons or support
to pursue a particular idea or path
- Status report: Details the progress of a
project, a task force, or product sales
- Product
demonstration: Shows how something works
- Business plan or
strategy:
Sketches out what an organization plans to do next, or articulates the
company's goals
Sharing
detailed information is not a good use of a presentation. Audiences will not
remember detail. You can use a presentation to inform an audience about a major
change or initiative, but use written forms of communication for the detail.
Thus, your purpose drives the type of presentation you choose.