Friday, 19 August 2011

ENGLISH - MBA/MCA - UNIT 5 Q.s SOLVED



UNIT – V   syllabus  1] Technical report writing          2] Business reporting         3] Types of reports          4] Progress reports 
5] Routine reports       6] Annual reports     7] Formal     8] Analysis of sample reports from industry     9] Synopsis     10] Thesis

V    UNIT      QUESTIONS    PAPERS  SOLVED   
1] JANUARY 2009              2] AUGUST 2009                 3] FEBRUARY 2010         4] JULY 2010

1] JANUARY 2009
1] The results of the University have been declining for the last two years. So Vice Chancellor commissions a group to find out the reasons and write a report. You are the students’ council president. You have to write a report on the activities that took place in your college during the academic year.

For example:
ACTIVITIES REPORTS
The Royal Australasian College of Surgeons provides educational training, professional development and support activities for surgeons and surgical Trainees. The College regularly provides research documents regarding the surgical workforce and surgical training in Australia and New Zealand.
The activities report is a document provided for Government departments of health, related agencies and the wider community.
These reports detail statistics on the College's activities in education, assessment and the surgical workforce.
They include policies, procedures and summary statistics on the College's activities for the year ending on 31 December.
Activities reports are published as both annual reports and two interim reports.
EDITORIAL
This is our first report. It represents a significant evidence that the College of Management has achieved its first construction phase, after integrating the ODYSSEA building in 2003, starting officially as a College at EPFL in 2004 and growing by steps to the 10 chairs that now structures its research and teaching force. During those four years, CDM has made optimal use of time and resources to develop and enrich its activity and competence portfolio, in all key academic areas: research, teaching, relationships with the economic sector and internal and external services.
MISSION AND STRATEGY
Technology is both a major source of opportunity and a threat for companies confronted with the globalization of their markets. Their competitive success is based on the effective management of technological potential, the installation of innovative organizations, the effective control of the innovation process and of the management of their supply chain.
Our College gains its consistency from the cross-disciplinary nature of our research and educational activities; envisaged altogether as systemic knowledge but focused on three things. They are academic / educational / research fields. They  are
Entrepreneurship                      Innovation,             Financial engineering,                            Next generation infrastructures.
Financial Engineering              Finance                    Next generation infrastructures               Economics               Entrepreneurship                     Innovation                Management            Executive education Core competences
Some fundamental issues remain:
• The Master’s program stays accessible, as option course in the SHS program or as minor in certain other Master, with 30 credits, or as a complement in a technological master. Each student in an EPFL Master, whatever is curses, should be forced to follow a minimum amount of courses in  management and economics delivered by CDM.
 • It is also possible to raise the question of the relevance of the type of educational program at bachelor’s level, to students who may not have all the necessary knowledge nor the maturity for that.
• Just the same, it is worth stressing the ambiguous and problematic position of the Human and Social Science program in the other Masters, with practical and occupational vocation. Constraints imposed by technological Schools convey the risk of producing an all around but also unfocused CDM, which should be avoided.
• It is important to give to the CDM the human resources to cope with its very rapid development (otherwise: risk of asphyxia due to students’ enthusiasm and heavy  implication in continuing education).

2] FEBRUARY 2010 
3. Write a report to be submitted to the Chief Executive officer, Corporation of Hyderabad on the enhancement and development of parks in Hyderabad.

PARKS MAY BE     1] IT PARKS       2]AMUSEMENT PARKS     3] INDUSTRIAL PARKS     4] GARDEN PARKS

5] PARKING PARKS and so on.
Hyderabad is slowly developing and evolving into cosmopolitan city. So the urgency of building parks is mandatory.
Software exports from Andhra Pradesh have been growing and in 2003-04 crossed the U.S. $1 billion mark.  A number of Major National and International Players have established their development /service centers in the State over recent years.  The Government  of Andhra Pradesh considers that IT/ ITES will continue to be a major growth opportunity in the future. The Government  of Andhra Pradesh is  keen to significantly increase the levels of income and employment being generated in the IT/ITES Sector, by attracting reputed National & International Companies to invest in the State.

Andhra Pradesh Industrial Infrastructure Corporation (APIIC), a dynamic growth engine, has translated the vision into reality at a remarkable pace.  Towering testimonies,  of international class, include, 272 Industrial Estates, Hitec City, Mindspace Cyberabad Project, Apparel Export Park, IIIT and an ever increasing portfolio of prestigious accomplishments. 

The interested developer/firms in India  & Overseas shall  possess the following  criteria.
At least annual average turnover (gross sales net of excise) of Rs.100 crores  per year in the last three years in relevant business.
Must have a net worth of Rs.75 crores on the basis of  latest audited report
Developed and marketed an individual unit of 0.5 Million Sft. and an aggregate of 2 Million Sft. during last 5 years.
Developers who are confident enough to develop and market the IT Parks in 5 years only need  apply  
Documentary Proof
Audited Annual reports showing turnover during last 3 years
A brief Company profile and list of IT related projects successfully completed, with proof of customer satisfaction.
How to apply
Interested developer/firms are requested to furnish their proposals in a sealed cover strictly as per the format available at   www.ap-it.com along with Rs. 25,000/- (Rupees twenty five thousand only) towards processing fee (non-refundable) in the form of a demand draft drawn in favour of APIIC Limited payable at Hyderabad to:-

                                                                                                                                             The Vice-Chairman & Managing Director,
                                                                                                                                           APIIC Limited, 6th Floor, Parisramabhavan,
                                                                                                                                5-9-58/B, Basheerbagh, HYDERABAD-500 004.
                                                                                                                                                          Phone: 040-23230234 / 23233596
                                                                                                                                                           E.mail: hydl_apiic@sancharnet.in

EXPRESSION OF INTEREST CUM REQUEST FOR QUALIFICATION APPLICATION FOR

DEVELOPMENT OF NEW IT PARKS AROUND HYDERABAD & VIZAG

 

To,

The Vice-Chairman  & Managing Director,
APIIC Limited
6th Floor, Parisramabhavan
5-9-58/B, Basheerbagh
Hyderabad – 500 004.

Dear Sir,

 

Having examined the Expression of Interest and Pre-qualification document including scope of work and time frame of construction, we hereby submit all the necessary information and relevant documents for pre-qualifying us for bidding for the above mentioned work. We have given our Expression of Interest in the site mentioned as assessed by us.


Being duly Authorized to represent and act on behalf of _______________________________________  ___________________( hereinafter the bidder') and having reviewed and fully understood all the information provided in the Expression of Interest-cum-Request for Qualification Document, the undersigned hereby submits the  proposal for short-listing for issue of Tender Document  for " Development and Marketing of at Administrative office Mushirabad Hyderabad around Hyderabad & Visakhapatnam". The information submitted herewith is true and correct.

 

APIIC and its authorized representatives are hereby authorized to conduct any enquiries or investigations to verify the statements, documents and information submitted in connection with this proposal and to seek clarification from our bankers and client regarding any financial and technical aspects. This letter of application will also serve as authorization to any individual or authorized representative of any institution referred to in the supporting information, to provide such information deemed necessary and requested by you to verify statements and information provided in this applications or with regard to the resources, experience and competence of the Bidder.


We understand that short-listing of bidders by APIIC shall not be construed as right for award of the project(s) till the bid process is completed and a decision to award is finalized by APIIC.

We understand that any omission, commission, misstatement and in factual statement by us will make our bid invalid at any time during the course of bid process and also after award of the project and APIIC reserves the right to take appropriate action accordingly.

 

We, understand that APIIC reserves the right to accept or reject any or all the offers and reserves the right to postpone and/or cancel, or short list the bidders for issue of Tender Documents without assigning any reason whatsoever.

 

Signature of Authorized Signatory

 

Encl: 1. Schedule filled in the prescribed form.

2. Evidence of authority to sign.

3. Latest brochures.


3] JULY 2010 
4. What is meant by an inter office memorandum? What is its importance in an organisation?
A memorandum or memo is a document or other communication that helps the memory by recording events or observations on a topic,  used in a business office. The plural form is either memoranda or memorandums.
A memorandum may have any format, or it may have a format specific to an office or institution. In law specifically, a memorandum is a record of the terms of a transaction or contract, such as a policy memo, memorandum of understanding, memorandum of agreement, or memorandum of association.
Alternative formats include memos, briefing notes, reports, letters or binders. They could be one page long or many. If the user is a cabinet minister or a senior executive, the format might be rigidly defined and limited to one or two pages. If the user is a colleague, the format is usually much more flexible. At its most basic level, a memorandum can be a handwritten note to one's supervisor.

In an organisation the superior sends it to the needed person/persons for getting some work to be done.

MEMORANDUM FOR:  XXXXXXXXXXX  [   Name of the faculty  ]
FROM:                                The Principal
                             Bomma Institute of Technology & Science
SUBJECT:             [Instructions for Requesting Ratifications]
 
A determination has been made that an unauthorized commitment has occurred regarding (description of supplies/services received).
When an unauthorized procurement action has occurred, the Responsible Program Official is required to submit to the Head of the  Office a memorandum of all the facts concerning the unauthorized procurement action, including all pertinent records and documents. This acquisition office defines Responsible Program Official as Regional Director/Center Director, Laboratory Directors or equivalent. 
The memorandum shall include:
                    (1) A statement regarding the nature of the unauthorized procurement action and the individuals involved, including all managers who knew of the action and allowed it to take place;
                    (2) A discussion of the program requirements and an explanation of how the unauthorized procurement action occurred, and why it was considered valid and necessary to meet program requirements;
                    (3) Explain whether or not competition was sought.  Provide an explanation of the initial selection of the proposed contractor, (i.e., market research or sole source justification) include names, addresses, phone numbers, and provide quotes received from any other sources that were considered;
                    (4) A description of the work performed or products furnished, date inspected and accepted, including the date work started for services;
                    (5) A copy of the most current invoice;
                    (6) A description of what has been done to prevent recurrence, including any disciplinary action taken against parties involved;
                    (7) A description of any attempts made to involve properly authorized procurement personnel before any commitment was made to the contractor (include any factors which prevented such involvement); and
                    (8) Provide a statement addressing whether or not funds were available at the time of commitment and whether or not they are still available to date. 
                    (9) Any other pertinent information regarding the unauthorized procurement action or the ratification request.
Eg.
It is to inform you that ours college has come to send its first batch of B.Tech. students into the world. The university wants to verify and ratify the academic qualifications of our faculty members. The management put a margin of 30 days to faculty to submit their originals. It is going to be 31 January 2011. Serious action will taken against those who fail to submit the certificates.
Sd/-   [principal]

5. Draft a memo asking the employees to use water sparingly during summer as there is likely to be a scarcity.
MEMORANDUM FOR:  to all the faculty members
FROM:                                The Principal
                             Bomma Institute of Technology & Science
SUBJECT:                        use of water 
It is observed that some of the faculty members are not careful about usage of water in our college. The summer started scorching the soil. The depth of underground water is sinking further down. There may come a scarcity of water shortly. So all are advised to use water sparingly and also guide students in using water sparingly. You can use but not waste. 
 
Signed /- [Principal]

6. What are the chief characterizes of a technical report?
1] Clarity    2] Accuracy    3] Comprehensiveness    4] Accessibility    5] Conciseness    6] Correctness
Technical writing is an important part of everyone's career. Writing well is difficult and time consuming and writing in a technical way about technical subjects even makes it more difficult. People write to propose projects, to document their own actions, to help other understand the research, to analyze and solve problems, to describe procedures and objects. If done well, technical writing is an exciting, fulfilling experience but if done poorly, it is frustrating, even harmful to career development.
There are six basic characteristics of Technical writing

   1. Clarity

Technical document must convey a single meaning that the reader can understand. Unclear Technical writing is expensive. They vital communication link among the various employees is usually the report, if this link is weak, the entire project may be jeopardized. Unclear technical writing can be dangerous e.g. unclear instruction on how to operate machinery

              

 2. Accuracy

Unclear writing can cause many problems and even inaccuracy in the report. If you mean to write 40,000 don’t write 400,000.
If you mean to refer to fig 3.1 don’t refer to fig 3.2. Slightest error can confuse or even annoy the reader of the report. If the reader suspects that you are slanting information they have the right to doubt the entire document.

 3. Comprehensiveness:

In the TECHN REPORT all the information should be provided, its background must be described and clear description of any process, or methods should also be given to carry out tAlso include, results, conclusions and recommendations.

 4. Accessibility

The ease with which the readers can locate the information they seek.
To increase Accessibility, include headings and lists in the report. A table of contents, list of illustrations glossary and index are preferred.

 5. Conciseness:

Technical writing is meant to be useful. They longer a document is, the more difficult it gets to use it. Even it takes more of the user's time.
Conciseness works against clarity and comprehensiveness. Solution to this conflict is to create a balance between the requirements of clarity, conciseness and comprehensiveness. In clear t.w every aspect of the subject is discussed in optimized detail. Document must be long enough to be clear. Give the audience purpose and object but no extra details. T.w can be shortened 10-20% by eliminating unnecessary phrases and choosing short words and sentences.

 6. Correctness

Good tw is correct. It. Must be free from grammatical errors, punctuation mistakes, and should have appropriate format standard. If a report contains grammatical errors, the reader will doubt the accuracy of the information in the report. Technical writing is meant to convey information and to persuade the audience. To accomplish these goals it must be clear auccurate, easy to access and must be economical and correct.


7. What are the different types and sources of information for writing a report?
The different sources of information are 1] news papers  2] web site  3] books   4] reference books  5] people  6] court  7] research papers  8] historical analyses,  9] information gatherers      10] Journals   etc.

 

8. What is an Affidavit?

AFFIDAVIT

 

I, the undersigned, do hereby certify that all the statements made in the required attachments are true and correct to the best of my belief and knowledge.

The undersigned hereby authorize(s) and request(s) any bank, person, firm or corporation to furnish pertinent information deemed necessary and to verify this statement or regarding my (our) competence and general reputation.

The undersigned understand and agrees that further qualifying information may be requested and agreeds to furnish any such information at the request.

 

(Signed by an authorized signatory)

(Title of the Signatory)

(Name of the Organization)

 (Date)

To be taken on a Rs. 100- non-Judicial Stamp Paper, duly Notarised.

9. What are points to be remembered while writing a technical report?
Guidelines for report writing
1. Title Page. First page of the report. Try to find a title that clearly describes the work you have done and be as precise as possible. Mention your name, role number, guide’s (and co-guide’s) name, name of the department (i.e. Energy Systems Engineering), name of the institute, place and month and year of the report.
2. Abstract. On a separate page, immediately following the title page, summarize the main points of the report. Persons getting interested in the report after reading the title, should be able to judge from the abstract whether the report is really interesting for them. So, briefly formulate the problem that has been investigated, the solutions derived, the results that have been achieved, and your conclusions. The abstract should not occupy more than one page (about 150 to 200 words). This page should precede the content page.
3. Table of Contents (TOC). Should list only those items that follow it appearing in the following order.
- List of tables (1.1, 1.2, 1.3.., 2.1, 2.2, .. etc.)
- List of figures (1.1, 1.2, 1.3.., 2.1, 2.2, .. etc.)
4. The Chapters. The number of chapters you need and their contents strongly depend on the topic selected and the subject matter to be presented. Roughly the following chapters may be included. However, it is your own report and you have to structure it according to the flow of overall logic and organization. Introduction. In this chapter you formulate the problem that you want to address, the initial goals you had, etc. without going into details. Here you also describe the structure of the rest of your report, indicating which chapter will address which issue.
ESE : Seminar instructions 2
Literature Survey. The discussion on the literature may be organized under a separate chapter & titled suitably. Summarize the literature that you have read. Rather than literally copying the texts that you have read, you should present your own interpretation of the theory. This will help you in developing your own thinking discipline and technical language. Theory-Oriented Chapters. The basic theory necessary to formulate the subject matter may be presented under a separate chapter & titled suitably.
Practice-Oriented Chapters. Depending on the work that you have done, it might be important to write about the system specifications, practical details, system behaviour and characteristics and cross links of the selected topic.
Conclusions. This is one of the most important chapters and should be carefully written. Here you evaluate your study, state which of the initial goals were reached and which not, mention the strong and weak points of your work, etc. You may point out the issues recommended for future research.
5. Equations. Each equation should be numbered using a two-level scheme, (chapter no).(eq no).
6. Acronyms. Avoid acronyms (short forms) in the report except the following standard ones. Equation(s) : Eq(s), Figure(s) : Fig(s).
7. Tables and figures. Tables and figures should be numbered and captioned. Each table or figure should be numbered using a two-level scheme,
8. References. Each entry in the reference has a label. Any reference from the main text to the entry should use this label. All references cited in the text-body should be there in the Reference list
9. The Appendices. Appendices are useful for those things that you consider important, but that do not fit in the main presentation of your work. There could be several reasons for using appendices:
1] you have formulated a theorem, the proof of which is too long for the main text, you want to include a user manual for the software that you have come across
2] you want to present the schematics of a hardware design, experimental set-up, etc. Appendices tend to occupy many pages. Think carefully on what you want to include.


ENGLISH - MBA/MCA - UNIT 4 Q.s SOLVED


UNIT – IV   syllabus       1. Written communication    2. Different between spoken & written comm..
3. Features of effective writing such as     a] Clarity    b] Brevity   c] Appropriate tone clarity  d] Balance …… 
4. GRE models  5. TOEFL models  6. Letter writing   7. Business letters  8. Pro-forma culture  9. Format 
10. Style  11. Effectiveness   12.Promptness  13. Analysis of sample letters collected from firms  14. Email   15. FAX

IV    UNIT       QUESTION  PAPERS     solved     
1] JANUARY 2009     2] AUGUST 2009       3] FEBRUARY 2010            4] JULY 2010 
                  
I] JANUARY 2009

1]          Elaborate on the various types of formats used in written business communication.
Wicked Wax Co. Ltd
22 Charlton Way
London, SE10 8QY

5th December, 2006

Ms. Maggie Jones
Angel Cosmetics Inc.
110 East 25th Street
New York, NY, 10021
USA

Your ref: 123
Our ref: abc

Dear Ms. Jones,

Forthcoming Exhibition

First paragraph...

Second paragraph...

Third paragraph...

Sincerely,

Morris Howard

Morris Howard, President

cc: Brian Waldorf

Enc: catalogue
SENDER'S ADDRESS
may be printed company logo and address


DATE

RECIPIENT'S ADDRESS






RECIPIENT'S REFERENCE (IF ANY)
SENDER'S REFERENCE (IF ANY)

SALUTATION

SUBJECT



BODY OF LETTER



CLOSING

SIGNATURE (HAND-WRITTEN)

NAME, TITLE (TYPED)

COPY TO

ENCLOSURE

Sending company's name and address
is sometimes printed here
Ms. Maggie Jones
Angel Cosmetics Inc.
110 East 25th Street
New York
NY 10021
USA

2]  What are the elements of a good business letter?
To write a good business letter                1]mechanical make up             2] contents               are essential.
1] subject matter :- The subject matter must  be well imagined and put in good words. There should be coherence in the text and object oriented.                            A] It should not be well crowded with a lot of information.                   B] The contents should be well balanced, giving artistic look.                C] Different colours in the same letter does not look good.                         D] Neatness, good margins, punctuation.
E]Action addressee should be proper, spelling
2] contents :- it is of two types;              1] subject matter                      2] expression
Language suitable to the situation. Heavy technicality should be avoided. Apparent must be the important eloquence, real or imaginary has no place in business language. A sentence may be given an entirely different meaning by a tone or gesture  but what is written in black and white remains careful. This record can be permanent evidence if dug up after years.
3] length                 4] judging other man’s letter, writer’s character, status…can be understood.

3]   What are the benefits of a well-written letter?

Well written letters get things done!

 Saves time of communication

• Helps in coordinating, controlling and issuing instructions
• Brings improvement in speaking abilities, listening, interacting, writing, convincing and persuading.
A well written letter is that which has all the contents well written.
1] proper action addressee  2] subject  3] reference  4] purpose of writing that letter.
A well written letter does not mean a letter having high languageThe purpose of writing a letter is to notify the action addressee what the writer wants. So that that addressee can take necessary action.

II] AUGUST 2009                                -----

FEBRUARY  2010 

4]  Why is communication so pertinent for good relationship and effective management?
Communication is something we all know is necessary to keep any relationship strong and loving, and although we are aware of the importance of communication, we still seem to be clueless about what exactly good communication really is. This does not mean you are clueless as a person, but it does mean that more attention is required on your part, so that you can become more open and invite the many forms of communication that exist, so that you will be able to understand yourself and your partner much better. There is nothing that keeps a relationship healthy, better than understanding and once you start becoming more familiar with your communicating styles, as well as your partners, you will be able to work better as a team in making the best of your relationship.
The first step in achieving better communication that will really work, is to take a look at you first. People always tend to turn to their partner first when things are not running so smoothly in their relationship. They automatically start pointing out what their partner is doing or not doing, as well as how their partner is not listening to them. This may all be true depending on your particular situation, but it is important that you take the responsibility in reviewing your own actions and communication first, before you can point anything out in your partner. Remember, it is very easy to see other people's mistakes, but when it comes to looking at you, it is much harder to accept criticism, even from yourself- because no one wants to be wrong. This is where you need to get real about things. Communication is not about who is right or wrong, but instead about helping each other see things from each other's perspective, so that you can be on the page and avoid any misunderstanding that will cause unneeded arguments.
Communication itself cannot be the problem or the ineffective ingredient, because communication is the main key to a healthy relationship, so it must be the way you and your partner are communicating.  
When you or your partner talks to each other, do one or both of you talk to win the conversation, or to actually reach a level of understanding of each other's needs and wants?
Believe it or not, it is very common for people to focus on being right and trying to convince their partner of seeing things their way, instead of just sharing what they think and feel so their partner can understand what they mean and what they need.

5] Indicate the critical difference between successful and ineffective communication.
Successful  communication
1. It coordinates people, organisations, for greater productivity.
2. It creates greater harmony in team work, quicker, decision-making, quicker-problem solving, and quicker conflict resolution.
3. Proper communication between the management and workers it brings mutual trust and confidence.
4. The management gets better returns and the employees get job satisfaction.
5. The workers develop a sense of belonging and loyalty to the organisation.
6. Management and labour unions’ relations develop.

7. Clarifies ideas before communicating:
8. Systematically think through the message and consider who will be receiving it and/or affected by it.

9. the true purpose of communication can be achieved.

10. The entire environment, physical and human, is taken into consideration:
11. Be careful of the overtones and the basic content of the message
12. Use crisp language and be clear .
13. Follow-up on communication
14. the management should be a good listener
15. Communication skill is job requirement.
Ineffective communication
1. Decreases productivity.

2. Team work will not be there.


3. The gap between management and the workers widens.

4. The results diminish and workers will not have job satisfaction.
5. Workers always try to leave the job for better opportunity.
6. Decrease.

7. No clarification.
8. There will not be systematic thinking.


9. no

10. not taken

11. ---

12. no appropriate language is used,
13. There will not be follow up.
14. ----
15. Nothing can be achieved.






6] What elements constitute the structure of a business letter? Discuss briefly each one of them.
See January 2009 paper Q.No. 1


7] Write a complaint letter on the hold-up in the delivery of goods. You may devise the details.
A complaint letter should be concise, authoritative, factual, constructive, friendly. You should send these letters to the action addressee concerned.

To
Navatha Transport,
Hyderabad.

From
Pasumarthy Ranga Rao,
Book sellers,
Near Railway Station,
Khammam -1
A.P.
                                                                                                                                Dt. 7th January 2011.

Sir,

                SUB;- Hold-up in the delivery of goods – reg.

It is to bring to your kind notice that our parcels coming from Hyderabad are not delivered to us in time. Most of our purchase is from Hyderabad. This is the season for selling text books to students of various colleges and schools. If goods are delivered late we may not sell them in the market. You may not be having enough staff to deliver the goods to the customers.
                Hence it is requested that you may kindly understand the situation and see that the things are normalized earliest.
                Thanking you sir,
Yours sincerely,

Satish
Proprietor.

8] What is the importance of written communication in an organization?
Written Communication :-                                                                                 
1. It is accurate and precise.     2. It can be repeatedly referred to.           3. It is permanent record.         4. It is a legal document.         
5. It facilitates the assignation of responsibilities.            6. It has wide access.          7. It is suitable to transmit complex information and statistical data.    8. It is formal and authoritative.      9. Writing is a fairly static form of transfer.           
10. The written language can be significantly more precise.   
11. Written words can be chosen with greater deliberation and thought, and a written argument can be extraordinarily sophisticated, intricate, and lengthy. 
12. These attributes of writing are possible because the pace of involvement is controlled by both the writer and the reader. 
13. The writer can write and rewrite at great length, a span of time which in some cases can be measured in years.  Similarly, the reader can read quickly or slowly or even stop to think about what he or she has just read.  
14. More importantly, the reader always has the option of re-reading; even if that option is not exercised, its mere possibility has an effect upon a reader's understanding of a text. 
15. The written word appeals more to a contemplative, deliberative style.
16. One can read from a written text and achieve the same degree of verbal precision as written communication. 
17. But word-for-word reading from a text is not speech-making, and in most circumstances audiences find speech-reading boring and retain very little of the information transmitted.
18. As one speaks, the audience provides its own visual cues about whether it is finding the argument coherent, comprehensible, or interesting. 
19. The upshot of these differences is that one should not think about speeches as oral presentations of a written text. 

9]  Analyse  the difference between written and oral communication?
Written Communication :-                                                 
1.        It is accurate and precise.        
2.        It can be repeatedly referred to.
3.        It is permanent record.
4.        It is a legal document.
5.        It facilitates the assignation of responsibilities.
6.        It has wide access.
7.        It is suitable to transmit complex information
and statistical data.
8.        It is formal and authoritative.


Oral communication :-                                                        
1.        It saves time.                                          
2.        It saves money.
3.        More forceful.
4.        Conveys shades of meaning.
5.        Immediate feedback.
6.        Immediate clarification.
7.        Can be informal.
8.        Good for interpersonal relationships.
9.        More effective with groups.
10]  Do you agree that communication skills are an essential job requirement? Substantiate.
The five types of communication include:
1] Oral                     2] Written                3] Graphic and pictorial           4] Listening             5] Reading

Oral Communication

Effective oral communication is not learned from reading: it takes practice, practice, and more practice. It requires understanding the fundamentals of good grammar. It involves developing a vocabulary that allows you to express your opinions, to state your position during a dialogue relative to reaching a decision, to phrase your questions clearly and concisely, and to make your wishes known on any number of matters.

Written Communication

We learn to write by writing and not by reading about writing. Written communication takes on many different forms. It includes general correspondence, reports of different types, project proposals, procedures, record keeping, operating instructions, spreadsheet data, announcements, documentation, and presentations.

Graphic and Pictorial Communication

Graphics and pictures can often communicate ideas and concepts more effectively than the use of a lot of verbiage. However, graphics and pictures must be presented clearly just like any other form of communication. A presentation graphic that cannot be read from the back row of the room provides little if any benefit. Also, too many professionals in all disciplines assume that their audience is as well versed in their topic as they are. So graphics and pictures provide a means for communicating, but they must be explained when used outside the immediate group of professionals.

Listening as Communication

Managers need to develop their listening skills. That involves hearing the message and not jumping to conclusions without a full understanding of the message. There are times when we get impatient when listening to the views of others, and perhaps with justification. It takes patience to listen to a boring presenter. It takes patience to listen to someone who is repeating what has already been presented.

Reading as Communication

Reading is an important part of a manager's responsibility. It is a stimulus for creative thought—the kind of thinking required to move the organization forward. We can learn from those news accounts about organizations and their activities. We learn what others have done and are doing. We learn how the actions of others can impact our own operations.
With the above facts we can conclude that all the communication skills are very much essential for job requirement.

JULY 2010

11] Explain why effective communication skills are relevant for good leadership.
The five types of effective communication include:
1.     Oral: The leader requires this to express himself. Any leader who cannot express himself cannot be a good leader. Oral with proper intonation can help him to delegate things in a proper and effective way.
2.     Written: The leader needs this so that he can correspond well with his subordinates as well as with his superiors.
3.     Graphic and pictorial: This technique enables the leader to show the progress of the firm, balance sheet, work performance etc., in a perfect way. It is because a picture is thousand words.
4.     Listening: Listening enriches mutual cooperation. A good leader should have greatest patience to listen to his subordinates. A good listener bags a lot of friends.
5.     Reading : It is very much essential the experience of the writer of a long span of time can be understood by reading his book in a week or two.
So all these communication skills are very  much important to a leader.

12] What is the relevance of interpersonal communication in making communication effective?

7C’s & 4S’s in interpersonal Effective communication:
In any business environment, adherence to the 7C’s & 4S’s helps the sender in transmitting his message with ease and accuracy.

7C’s        C’s Relevance
1.Credibility Builds trust                        
2.Courtesy Improves relationship          
3.Clarity Makes comprehension easier
4.Correctness Builds confidence            
5.Consistency Introduces stability          
6.Concreteness Reinforces confidence
7.Conciseness Saves time      
               
4S’s         S’s Relevance        
1.Shortness------ Economizes                
2.Simplicity----- Impresses                    
3.Strength------- convinces
4Sincerity------ appears
               
Important forms of oral communication at the workplace include:
1] Building interpersonal relationships.
2] Giving presentations and debating viewpoints effectively.


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