627.    GOAL  SETTING

Why goal setting is needed?

If we want to go to bazaar we make a lot  of planning. What to buy?  Where to buy?  Then whom to meet?  In which direction to go? While coming back to house in which direction we have to come back? Shall we carry money? How much? And many more.

In every aspect whatever we do we have to plan a lot. This called goal setting.

After completing 10^th class which subject we have to study? MPC, BPC, HEC, CEC etc.

After MPC, which course we have to go? B. Sc.,  B. Tech., B. Ag. B. Th., etc.

After B. Sc., what course should we study in PG? M.Sc., M.B.A.,

Like that we should always be in a junction to where to go? If not go for searching a job if we are not wealthy enough. Every time our life will be determined by our financial position. It decides whether we can set higher goal setting or lower goal setting. It decides our future.

There are some other factors which set our goal.

What are smart goals?

1.      Specific                       what we want should be specific                                S

2.      Measurable                  whatever we set it should be measurable.       M

3.      Achievable                  it should be with our reach to achieve                        A

4.      Realistic                      it should not be virtual, or imaginary              R

5.      Time targeted  the task should be completed within given time        T

People, who have that wit, will power, financial soundness or motivation etc., can only go for setting goals. A common man, who have no such genes cannot set goals for achieving.

For setting up of goals one needs the need of the hour, strong desire internally, a challenge given by a supreme, etc.

Gopala Krishna Gokhle asked Gandhiji to fight for India’s independence. Then Gandhiji travelled length and breadth of India, realised how we had been suffered by the British. So he made it his life’s mission. It was his goal setting.

Goal setting is not a choice. It is a must to survive in this world. In every walk of life we are competed by thousands of people. To tresspass them and go ahead we need a goal to set to live or we will be addressless.

Once goal is set efforts are to be put into it. Nothing comes to you on its own. We have to struggle. Learn the suject, take guidance, and attempt to win the race.

Our efforts will succeed only if we strive with great persistence.

It is ours cognition to get recognised by others.

If we set good goals, it becomes ours business in life. If our goal is set correctly, we will be successful  and if we are successful  we can earn good lively hood, along with name. So goal setting is a business  in the long run.

While setting a goal we should decide which is primary or which is secondary? If we are cognigent enough to eliminate secondary, success comes to us soon.

If we are successful we will be recognised by the masses.

Our life becomes inspiration to others.

Others follow it. For others it will be time saving.

Our efforts enriches our self-efficiency.

If ours self-efficiency enriches we can lead more profound and perfect life.

We need not copy others. Of course we may get guidance, or a hint.

“Don’t see who said it, see what is said.”

Different people have different goals. Some seek good career, financial position, education, plesaure, adventure, etc. No goal is ultimate.

Reaching a goal differs from man to man. Though each human being is endowed with 12 billions of neurons by the God, all can not be same. Some may become IAS officers, some many become coolies. If one gets succes in two years, another gets success in 20 years. Abraham Lincoln failed 10 times and in the 11^th time he became the President of Americal.

That is why Vevekananda said, “have you failed thousand times, no problem try once again.”

The Press reporters asked Edison, “you failed 300 times before you invented a bulb.”

Edison said, “I learnt in 300 ways how not to make a bulb.”

That is the positive and proactive attitude of goal setters who are winners like Edison.

Setting a goal is itself is a problem. Once the goal is set, no one can stop such a determined person. Eliminatio and election of followers to win the game starts automatically. We need not teach monkeys how to climb a tree. It is inbuilt talent. Only thing the time should come to ignite that.

When Arjuna threw away his bow and arrow down on the ground saying that what use was there if he could kill his kith and kin in the battle field of Kurukshetra. Krishna correctly motivated him and guided him at every step how to be victorious. According to him it is not suffering that makes one to be victorious. It is following DHARMA  that one becomes great.

Though we set  goals to achieve, we should see that we should follow DHARMA. We should not win following wrong path temporarily and lose for ever.  Even if we lose temporily, we should win permanently.

626. LOYALTY

LOYALTY

Why customers are less loyal to a brand?

Can you buy loyalty?

“why simply the best isn’t right” which surveyed over 40,000 customers across 20 countries, shows customer relationships have eroded even in traditionally sticky sectors such as auto, finance and telecom.

70% of Russians opt for a different company when replacing their TV;

12% of Germans have cancelled an insurance policy in the last one year;

9% of Spaniards have chosen a different fixed line telecom operator.

But in India the story is different. These go for the lowest. All of us love freebies, deals and discounts.

Travellers want recognition more than rewards.

The loyalty programmes lies in the data and insights they capture.

Launching a loyalty programme is easy but maintaining and sustaining it is difficult.

        Experts recognised that loyalty has moved away from rewards to recognition and relevance. They see whether they are getting free wi-fi, free airport transfers, invitations for that cocktail hour in the evening….etc.?

There are four types of customers

1.       The evangelists,   who swear by the products they are using and rarely change;

2.      The deal seekers,   who keep looking for offers they can leverage;

3.      The value difference seekers, who seek comfort and recognition and high touch and feel people;

4.      The simple Samaritans, who are happy if they get peace, convenience, and are process driven.

Today we have their earn-and-burn relationship with the programme alive.

The real value of loyalty is in delivering what your customer wants.

Loyalty is not a measure of customer loyalty to the brand, but an indicator of the brand’s loyalty to the customer.

        In today’s competitive environment, the way brands can gain customer share is by

being relevant,

being current,

being meaningful.

        The loyalty programme’s objective is to enable better customer satisfaction through better customer understanding.

        What does a cusumer want?

1.       Communication

2.      Greeting by name

3.      Allow discounts with thanks

        It is not a marketing initiative but an organisation’s initiative. With every brand fighting for the same set of customers, in the long run, it is the consumer who could be the winner.

Customer loyalty is not the same thing as customer experience.

Customer loyalty is all about the relationship;

It is the consumer’s actions and behaviour; that reveals their loyalty and provides commercial value for the brand.

It is the consumer’s experience in interaction with the brand.

Experience is not the same as a relationship, and loyalty can be more than the sum of the customer’s experiences.

The overall customer experience is only as strong as its weakest link.

Customers think of each brand interaction in combination with the ones that came before it, comparing it with their expectations and possible alternatives.

Good experience will lead to greater willingness to recommend the brand.

One negative interaction can turn an advocate into an antagonist.

        Customers become advocates when all the most important brand interactions leave them with an overall positive feeling, compared to what they have experience elsewhere.

        In today’s time, when the face of loyalty is undergoing radical change, brands should focus on improving customer experience to help drive value, reduce costs and build a competitive advantage.

        In-store experiences have great potential for personal relationships, relying heavily on staff as brand advocates who bring the brand and products to life.

       

        Today’s smarter consumers are increasingly show-rooming –

using stores for product advice and research before buying from the cheapest source

on-line.

        Brands are being forced to react or risk not being part of the decision journey.

        Brands that can leverage all their touch points to develop positive relationships, and that seek to engender loyalty, are effectively building the kind of customer-centricity needed to take loyalty seriously.

       

625. B. Ph TEXT V – 6 COMMON ERRORS

V – 6    COMMON  ERRORS

50 Common Grammar Mistakes in English – part 1

Below are some of the most common English mistakes made by ESL students, in speech and in writing. Go through the examples and make sure you understand the corrections. Then try the grammar test at the end to check your progress.

Wrong I have visited Niagara Falls last weekend. Right I visited Niagara Falls last weekend.   Wrong The woman which works here is from Japan. Right The woman who works here is from Japan.     Wrong She’s married with a dentist. Right She’s married to a dentist.     Wrong She was boring in the class. Right She was bored in the class.     Wrong I must to call him immediately. Right I must call him immediately.     Wrong Every students like the teacher. Right Every student likes the teacher.     Wrong Although it was raining, but we had the picnic. Right Although it was raining, we had the picnic.     Wrong I enjoyed from the movie. Right I enjoyed the movie.     Wrong I look forward to meet you. Right I look forward to meeting you.     Wrong I like very much ice cream. Right I like ice cream very much.     Wrong She can to drive. Right She can drive.     Wrong Where I can find a bank? Right Where can I find a bank?     Wrong I live in United States. Right I live in theUnited States.

Wrong When I will arrive, I will call you. Right When I arrive, I will call you.     Wrong I’ve been here since three months. Right I’ve been here for three months.     Wrong My boyfriend has got a new work. Right My boyfriend has got a new job. (or just "has a new job")     Wrong She doesn’t listen me. Right She doesn’t listen to me.     Wrong You speak English good. Right You speak English well.     Wrong The police is coming. Right The police are coming.     Wrong The house isn’t enough big. Right The house isn’t big enough.     Wrong You should not to smoke. Right You should not smoke.     Wrong Do you like a glass of wine? Right Would you like a glass of wine?     Wrong There is seven girls in the class. Right There are seven girls in the class.     Wrong I didn’t meet nobody. Right I didn’t meet anybody.     Wrong My flight departs in 5:00 am. Right My flight departs at 5:00 am.

X

Test your understanding of this English lesson He plays tennis very well. correctincorrect She called to me on Sunday. correctincorrect We go the shopping mall every weekends. correctincorrect I’ve been working here for one year. correctincorrect I am boring in this class. correctincorrect I have seen her yesterday at the party. correctincorrect When I can see you again? correctincorrect Did you enjoy the concert? correctincorrect He’s engaged with my cousin. correctincorrect The teacher which works in the English department comes from Australia. correctincorrect

X

Part 1

used forms

Using the wrong preposition

Mistakes are often made by using the wrong preposition after certain words. The following list includes the words which most often give trouble:

1 Absorbed (- very much interested) in, not at.

Don't say: The man was absorbed at his work. /

 Say: The man was absorbed in his work.

2 Accuse of, not for.

Don't say: She accused the man for stealing.

 Say: She accused the man of stealing.

Note: Charge takes with1 The man was charged with murder.

3 Accustomed to, not with.

Don't say: I'm accustomed with hot weather.

 Say: I'm accustomed to hot weather.

Note: Also used to: He is used to the heat.

4 Afraid of, not from.

Don't say: Laura is afraid from the dog.

 Say: Laura is afraid of the dog.

5 Aim at, not on or against.

Don't say: She aimed on {or against) the target.

 Say: She aimed at the target,

Mote Use the preposition at to denote direction, throw at, shout at, fire at, shoot at. Shoot (without the at) means to kill He shot a bird (= he hit and killed it)

6 Angry with, not against.

Don't say: The teacher was angry against him.

 Say: The teacher was angry with him.

Note I W e get angry with a person but at a thing He was angry at The weather 'not with the weather)

Note 2 Also annoyed with, vexed with, indignant with a person, but at a thing.

7 Anxious (= troubled) about, not for.

Don't say.'They're anxious for his health.

 Say: They're anxious about his health.

Note Anxious meaning wishing very much lakes for Parents are anxious for their children's success.

8 Arrive at, not to.

Don't say: We arrived to the village at night.

Say:: We arrived at the village at night.

Note Use arrive in with countries a n d large cities. Mr Smith has arrived in London (or New York. India, etc )

9 Ashamed of, not from.

Don't say: He's now ashamed from his conduct.

Say: He's now ashamed of his conduct.

Note it isn't correct to use ashamed of meaning shy Ashamed means feeling shame or guilt about something. Shy means feeling nervous with someone Instead of saying1 I'm ashamed (or shamed) of my teacher, say I'm shy of my teacher

10 Believe in, not to.

Don't say: We believe to God.

 Say: We believe in God.

Note: To believe in means to have faith in. To believe (without the in) means to regard something as true: / believe everything he says.

11 Boast of or about, not for.

Don't say: James boasted for his strength.