630. B. Ph. – I 2013 to LAB RECORD list

630.   B. Ph. – I  

2013  to

LAB  RECORD  

A.     Introduction

1.       Introduction to Phonetics

2.      Speech Sounds

3.      Vowels

4.       Consonants

5.      Ice Breaking activity

6.      JAM Session

7.      Articles

8.     Prepositions

9.      Word Formation

10.  Prefix  Words

11.   Suffix Words

12.  Synonyms

13.  Antonyms

14.   Structure of syllabus

15.   Past Tense

16.  Marker & Plural Marker

17.    weak forms

18.   strong forms

19.   Consonant Clusters

20.  Situational Dialogues

21.   Self introduction & Introducing others

22.  Greetings

23.  Apologies

24. Requests

25.  Social Etiquette

26. Professional Etiquette

27.  Telephone Etiquette

28. Concord [subject-verb agreement]

29. Words often misspelt

30. Confused words

31.  Misused Words

32.  Minimal pairs

33.  word accent

34. Stress Shifts

35.  Listening Comprehension

36. Descriptions

37.  Narrations

38. Giving Directions

39. Giving Guidelines

40. Sequence of Tenses

41.  Question Tags

42. One word substitutes

43. Intonation

44. Common errors

45.  Extempore

46. Public Speaking

47.  Voice

48. Common Errors

49. Idioms

50. Phrases

51.   Neutralisation of Mother tongue

52.  Conversation Practice

53.  Information Transfer

54.  Oral Presentation skills

55.  Reading Comprehension

56.  Job Application

57.  Résumé

628.  Interview tips : How to impress

More in this section

1.       Types of interview

2.      Preparation

3.      How to impress

4.      Interview questions

5.      Ending positively

6.      Interview problems

7.      Job offers

8.     Contacts and resources

Your CV or application form has already impressed the employer. The next step is to sell yourself in person.

Making a good impression

It is not just what you say but how you say it that reinforces the message you are giving and creates an overall impression of your suitability. Here are some tips for making a good initial impression:

·         Make sure you arrive on time. If something unexpected occurs that is beyond your control, contact your prospective employer as soon as possible to explain that you may be delayed.

·         Arriving a few minutes early will give you time to collect your thoughts. If you arrive too early, it is better to go for a coffee and relax rather than presenting yourself long before the interview time.

·         If you speak first to a receptionist, state who you are, the time of your appointment and the name of the person you expect to meet, clearly and with a friendly smile.

·         Make sure you know exactly where to find all the documents you may need so that you can produce them from your bag without delay or confusion.

As the interview progresses, you will continue to make a positive impression if you:

·         listen carefully to the current question, and try to give concise answers supported with relevant examples;

·         avoid answering simply ‘yes’ or ‘no’;

·         are not afraid to ask for clarification if a question is not clear;

·         speak clearly and loudly enough for the interviewer(s) to hear, and try not to speak too fast. This can be difficult when you are nervous, but take a deep breath before you start to answer a question and work on keeping your answers concise.

Body language

Be aware of what your body language is saying and how to use it to strengthen your chances.

·         Shake hands with the interviewer(s) at the beginning and end of the interview.

·         Good posture and a friendly expression will indicate that you have a positive approach.

·         Relax into your chair, but without slouching.

·         Maintain good eye contact. If you have more than one person interviewing you, look at the person asking the question when you reply but glance at the other interviewers from time to time.

·         Try to smile from time to time where appropriate.

The Interview Advantage

How to Use Nonverbal Communication to Impress

When interviewing for employment you could be thinking that if you are the candidate with the best answers to interview questions, you'll get the job. In fact, that isn't typically the case.

CollegeJournal reports that, according to some studies, "Body language comprises 55% of the force of any response, whereas the verbal content only provides 7%, and paralanguage, or the intonation -- pauses and sighs given when answering -- represents 38% of the emphasis."

As you can see, nonverbal communication is as important, or even more important than, verbal communication. The evaluation of your nonverbal communication will start as soon as you walk into the company's lobby and continue until the interview is finished. If your nonverbal communication skills aren't up to par, it won't matter how well you answer the questions.

Nonverbal Communication Matters

If you come to an interview reeking of cigarette smoke or chewing gum, you will already have one strike against you. Too much perfume or not enough deodorant won't help either. Not being dressed appropriately or having scuffed shoes will give you a second strike. Talking on your cell phone or listening to an IPod while waiting to be called for the interview may be your final strike.

What's important, when interviewing, is to appear professional and attentive throughout the interview process. Before you leave for the interview, make sure you are dressed professionally, neatly groomed, your shoes are polished, and you haven't overdone (none is better than too much) the perfume or aftershave. There's more than one hiring manager who won't hire someone they can smell (good or bad) before they meet them face-to-face.

There are things that you should you bring with you to the interview and things that you need to leave at home:

What to Bring to an Interview

·         Portfolio or pad holder with a copy of your resume and a list of references on quality paper

·         Work Samples (if relevant)

·         Notepad, Pen

·         Breath mint (before you enter the building)

·         Women: extra pair of pantyhose (keep in your briefcase or car)

What Not to Bring to an Interview

·         Cell phone

·         iPod

·         Gum

·         Cigarettes

·         Candy

·         Soda or coffee

·         Scuffed shoes, messy and/or not-so-clean clothes

While You Wait

The way you sit in the lobby, the way you greet the receptionist and the interviewer, and the way you wait, will all have an impact on whether you are going to be considered for the job. Be friendly and pleasant, but, not overbearing. If you need to wait, sit quietly (no phone calls) and patiently. Shake hands with the interviewer. Your handshake should be firm - not sticky or wimpy. To avoid sweaty palms, visit the rest room, wash your hands, then run them under cool water prior to the interview. Keep your palms open rather than clenched in a fist and keep a tissue you in your pocket to (surreptitiously) wipe them.

Nonverbal Communication During the Interview

·         Make eye contact with the interviewer for a few seconds at a time.

·         Smile and nod (at appropriate times) when the interviewer is talking, but, don't overdo it. Don't laugh unless the interviewer does first.

·         Be polite and keep an even tone to your speech. Don't be too loud or too quiet.

·         Don't slouch.

·         Do relax and lean forward a little towards the interviewer so you appear interested and engaged.

·         Don't lean back. You will look too casual and relaxed.

·         Keep your feet on the floor and your back against the lower back of the chair.

·         Pay attention, be attentive and interested.

·         Listen.

·         Don't interrupt.

·         Stay calm. Even if you had a bad experience at a previous position or were fired, keep your emotions to yourself and do not show anger or frown.

·         Not sure what to do with your hands? Hold a pen and your notepad or rest an arm on the chair or on your lap, so you look comfortable. Don't let your arms fly around the room when you're making a point.

Your verbal communication is important too. Remember your manners and and thank the interviewer for taking the time to meet with you. Don't use slang. Speak clearly and definitely.

What's most important, is to remember that the image the interviewer has of you when he first meets you is the one that is going to last. If you're slouchy, sloppy or messy it won't matter how well you answer the interview questions. You are not going to get the job. When practicing for an interview, work on your nonverbal communications as well as your other interviewing skills. It could be what clinches the job offer for you.

Interested in how interviewers evaluate candidates based on nonverbal communication?

Take a look at How Employers Use Nonverbal Communication in Hiring. "Awareness of nonverbal communication and the messages job searchers send does influence your evaluation of job candidates – and it should."

627.    GOAL  SETTING

Why goal setting is needed?

If we want to go to bazaar we make a lot  of planning. What to buy?  Where to buy?  Then whom to meet?  In which direction to go? While coming back to house in which direction we have to come back? Shall we carry money? How much? And many more.

In every aspect whatever we do we have to plan a lot. This called goal setting.

After completing 10^th class which subject we have to study? MPC, BPC, HEC, CEC etc.

After MPC, which course we have to go? B. Sc.,  B. Tech., B. Ag. B. Th., etc.

After B. Sc., what course should we study in PG? M.Sc., M.B.A.,

Like that we should always be in a junction to where to go? If not go for searching a job if we are not wealthy enough. Every time our life will be determined by our financial position. It decides whether we can set higher goal setting or lower goal setting. It decides our future.

There are some other factors which set our goal.

What are smart goals?

1.      Specific                       what we want should be specific                                S

2.      Measurable                  whatever we set it should be measurable.       M

3.      Achievable                  it should be with our reach to achieve                        A

4.      Realistic                      it should not be virtual, or imaginary              R

5.      Time targeted  the task should be completed within given time        T

People, who have that wit, will power, financial soundness or motivation etc., can only go for setting goals. A common man, who have no such genes cannot set goals for achieving.

For setting up of goals one needs the need of the hour, strong desire internally, a challenge given by a supreme, etc.

Gopala Krishna Gokhle asked Gandhiji to fight for India’s independence. Then Gandhiji travelled length and breadth of India, realised how we had been suffered by the British. So he made it his life’s mission. It was his goal setting.

Goal setting is not a choice. It is a must to survive in this world. In every walk of life we are competed by thousands of people. To tresspass them and go ahead we need a goal to set to live or we will be addressless.

Once goal is set efforts are to be put into it. Nothing comes to you on its own. We have to struggle. Learn the suject, take guidance, and attempt to win the race.

Our efforts will succeed only if we strive with great persistence.

It is ours cognition to get recognised by others.

If we set good goals, it becomes ours business in life. If our goal is set correctly, we will be successful  and if we are successful  we can earn good lively hood, along with name. So goal setting is a business  in the long run.

While setting a goal we should decide which is primary or which is secondary? If we are cognigent enough to eliminate secondary, success comes to us soon.

If we are successful we will be recognised by the masses.

Our life becomes inspiration to others.

Others follow it. For others it will be time saving.

Our efforts enriches our self-efficiency.

If ours self-efficiency enriches we can lead more profound and perfect life.

We need not copy others. Of course we may get guidance, or a hint.

“Don’t see who said it, see what is said.”

Different people have different goals. Some seek good career, financial position, education, plesaure, adventure, etc. No goal is ultimate.

Reaching a goal differs from man to man. Though each human being is endowed with 12 billions of neurons by the God, all can not be same. Some may become IAS officers, some many become coolies. If one gets succes in two years, another gets success in 20 years. Abraham Lincoln failed 10 times and in the 11^th time he became the President of Americal.

That is why Vevekananda said, “have you failed thousand times, no problem try once again.”

The Press reporters asked Edison, “you failed 300 times before you invented a bulb.”

Edison said, “I learnt in 300 ways how not to make a bulb.”

That is the positive and proactive attitude of goal setters who are winners like Edison.

Setting a goal is itself is a problem. Once the goal is set, no one can stop such a determined person. Eliminatio and election of followers to win the game starts automatically. We need not teach monkeys how to climb a tree. It is inbuilt talent. Only thing the time should come to ignite that.

When Arjuna threw away his bow and arrow down on the ground saying that what use was there if he could kill his kith and kin in the battle field of Kurukshetra. Krishna correctly motivated him and guided him at every step how to be victorious. According to him it is not suffering that makes one to be victorious. It is following DHARMA  that one becomes great.

Though we set  goals to achieve, we should see that we should follow DHARMA. We should not win following wrong path temporarily and lose for ever.  Even if we lose temporily, we should win permanently.

626. LOYALTY

LOYALTY

Why customers are less loyal to a brand?

Can you buy loyalty?

“why simply the best isn’t right” which surveyed over 40,000 customers across 20 countries, shows customer relationships have eroded even in traditionally sticky sectors such as auto, finance and telecom.

70% of Russians opt for a different company when replacing their TV;

12% of Germans have cancelled an insurance policy in the last one year;

9% of Spaniards have chosen a different fixed line telecom operator.

But in India the story is different. These go for the lowest. All of us love freebies, deals and discounts.

Travellers want recognition more than rewards.

The loyalty programmes lies in the data and insights they capture.

Launching a loyalty programme is easy but maintaining and sustaining it is difficult.

        Experts recognised that loyalty has moved away from rewards to recognition and relevance. They see whether they are getting free wi-fi, free airport transfers, invitations for that cocktail hour in the evening….etc.?

There are four types of customers

1.       The evangelists,   who swear by the products they are using and rarely change;

2.      The deal seekers,   who keep looking for offers they can leverage;

3.      The value difference seekers, who seek comfort and recognition and high touch and feel people;

4.      The simple Samaritans, who are happy if they get peace, convenience, and are process driven.

Today we have their earn-and-burn relationship with the programme alive.

The real value of loyalty is in delivering what your customer wants.

Loyalty is not a measure of customer loyalty to the brand, but an indicator of the brand’s loyalty to the customer.

        In today’s competitive environment, the way brands can gain customer share is by

being relevant,

being current,

being meaningful.

        The loyalty programme’s objective is to enable better customer satisfaction through better customer understanding.

        What does a cusumer want?

1.       Communication

2.      Greeting by name

3.      Allow discounts with thanks

        It is not a marketing initiative but an organisation’s initiative. With every brand fighting for the same set of customers, in the long run, it is the consumer who could be the winner.

Customer loyalty is not the same thing as customer experience.

Customer loyalty is all about the relationship;

It is the consumer’s actions and behaviour; that reveals their loyalty and provides commercial value for the brand.

It is the consumer’s experience in interaction with the brand.

Experience is not the same as a relationship, and loyalty can be more than the sum of the customer’s experiences.

The overall customer experience is only as strong as its weakest link.

Customers think of each brand interaction in combination with the ones that came before it, comparing it with their expectations and possible alternatives.

Good experience will lead to greater willingness to recommend the brand.

One negative interaction can turn an advocate into an antagonist.

        Customers become advocates when all the most important brand interactions leave them with an overall positive feeling, compared to what they have experience elsewhere.

        In today’s time, when the face of loyalty is undergoing radical change, brands should focus on improving customer experience to help drive value, reduce costs and build a competitive advantage.

        In-store experiences have great potential for personal relationships, relying heavily on staff as brand advocates who bring the brand and products to life.

       

        Today’s smarter consumers are increasingly show-rooming –

using stores for product advice and research before buying from the cheapest source

on-line.

        Brands are being forced to react or risk not being part of the decision journey.

        Brands that can leverage all their touch points to develop positive relationships, and that seek to engender loyalty, are effectively building the kind of customer-centricity needed to take loyalty seriously.