48. Public Speaking
Cause and effect |
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Public speaking
is the process and act of speaking
or giving a lecture to a group of people in a structured, deliberate manner
intended to inform, influence, or entertain a listening audience. Public
speaking is commonly understood as face-to-face speaking between individuals
and an audience for the purpose of communication. It is closely allied to
"presenting", although the latter is more often associated with
commercial activity. Most of the time, Public speaking is to persuade the
audience.
Overview
In public speaking, as
in any form of communication, there are five basic elements, often expressed as
"who is saying what to whom using what medium
with what effects?" The purpose of public speaking can range from
simply transmitting information, to motivating people to act, to simply telling
a story.
Good orators should be
able to change the emotions of their listeners, not just inform them. Public
speaking can also be considered a discourse
community.
Interpersonal
communication--n and public speaking have several
components that embrace such things as motivational speaking,
leadership/personal development, business, customer service, large group
communication, and mass communication. Public speaking can be a powerful tool
to use for purposes such as motivation, influence, persuasion, informing,
translation, or simply ethos.
In current times, public
speaking for business and commercial events is often done by professionals,
with speakers contracted either independently, through representation by a speakers bureau
paid on commission of 25-30%, or via other means.
History
Aristotle
and Quintilian
discussed oratory, and the subject, with definitive rules and models, was
emphasised as a part of a liberal arts
education during the Middle
Ages and Renaissance.
The art of public
speaking was first developed by the ancient Greeks. Greek oration is known from
the works of classical
antiquity. Greek orators spoke, on their own behalf
rather as representatives of either a client or a constituency,
and so any citizen
who wished to succeed in court, in politics, or in social life had to learn
techniques of public speaking. These skills were taught first by a group of
self-styled "sophists" who were known
to charge fees, to "make the weaker argument the stronger," and to
make their students "better" through instruction in excellence.
Plato, Aristotle,
and Socrates
all developed theories of public speaking in opposition to the Sophists, and
their ideas took on institutional form through the development of permanent
schools where public speaking was taught.
Though Greece
eventually lost political sovereignty, the Greek culture of training in public
speaking was adopted virtually wholesale by the Romans.
With the political
rise of the Roman
Republic, Roman orators copied and modified Greek techniques
of public speaking. Under Roman influence, instruction in rhetoric developed
into a full curriculum including instruction in grammar (study of the poets),
preliminary exercises (progymnasmata),
and preparation of public speeches (declamation) in both forensic and deliberative
genres.
The Latin style was
heavily influenced by Cicero,
and involved a strong emphasis on a broad education in all areas of humanistic
study (in the liberal arts, including philosophy), as well as on the use of wit
and humor, on appeal to the listener's emotions, and on digressions (often used
to explore general themes related to the specific topic of the speech).
Oratory in the Roman empire,
though less central to political life than in the days of the Republic,
remained important in law, and became (under the second Sophistic) an important
form of entertainment, with famous orators or declaimers gaining great wealth
and prestige for their skills.
This Latin style was
the primary form of oration in the world until the beginning of the 20th century.
After World War II
there began a gradual deprecation of the Latin style of oration. With the rise
of the scientific
method and the emphasis on a "plain" style
of speaking and writing, even formal oratory has become less polished and
ornate than in the Classical period, though politicians today can still make or
break their careers on the basis of a successful (or unsuccessful) speech.
Abraham Lincoln,
Adolf Hitler,
Marcus
Garvey, John F. Kennedy,
Bill Clinton,
and Barack
Obama all advanced their careers in significant part
by their skills in oratory.
These basic principles
have undergone modification as societies
and cultures
have changed, yet remained surprisingly uniform. The technology and the methods
of this form of communication
have traditionally been through oratory
structure and rely on an audience.
However, new advances
in technology have allowed for more sophisticated communication for speakers
and public orators. The technological and media sources that assist the
public-speaking atmosphere include both videoconferencing
and telecommunications.
Videoconferencing
is among one of the more recent technologies that is in a way revolutionizing
the way that public speakers communicate to the masses.
"Videoconferencing
technology allows geographically disparate parties to hear and see each other
usually through satellite or telephone communication
systems". This technology is helpful for large conference meetings and
face-to-face communication contexts, and is becoming more widespread across the
world.
Training and Education
Effective public
speaking can be developed by joining a club such as Rostrum,
Toastmasters
International, Association
of Speakers Clubs (ASC), Speaking Circles,
or POWERtalk
International, in which members are assigned exercises to
improve their speaking skills.
Members learn by
observation and practice, and hone their skills by listening to constructive suggestions
followed by new public speaking exercises. These include:
- Oratory
- The use of gestures
- Control of the voice (inflection)
- Vocabulary, register, word choice
- Speaking notes, pitches
- Using humor
- Developing a relationship with the audience
- "Show of Hands Method" (used primarily for Billboard presentations)
The new millennium has
seen a notable increase in the number of training solutions offered in the form
of video and on-line courses.
Video can provide
significant training potential by revealing to the student actual examples of behaviors
to emulate in addition to verbal knowledge transfer. There are also numerous
agencies who offer one to one training in the delivery of a speech.
The use of public speaking in the form of oral presentations
is common in higher education and is increasingly recognised as a means of
assessment
National and international organizations
Non-Scholastic
The National Communication Association
(NCA) exists to assist professional communicators - both marketplace and
academic. At the annual convention, many presentations address the concerns
central to effective public speaking.
The National
Speakers Association (NSA) is a professional speakers'
organization that supports the pursuit of public speaking as a business. The
organization's website says NSA provides "resources and education designed
to advance the skills, integrity, and values of its members and the speaking
profession".
Toastmasters
International, Association
of Speakers Clubs (ASC) and POWERtalk
International are nonprofit
educational organizations that operate clubs worldwide for the purpose of
helping members improve their communication,
public speaking and leadership
skills.
Rostrum
Australia (formerly Australian Rostrum) is an
association of Australian public speaking clubs aim to help their
members improve their speaking and meeting skills. They do this primarily
through regular club meetings and less frequent competitions.
The Sikh Youth
Alliance of North America organizes the annual Sikh
Youth Symposium, a public speaking competition for Sikh youth to foster the
rise of the next generation of Sikh leaders.
Intercollegiate
The National
Forensic Association (NFA) and the American Forensics Association
(AFA) are two national organizations within the United States which sponsor
competitive public speaking on the undergraduate level. Events within the NFA
and AFA fall into four categories: Public Address, Limited Preparation,
Interpretation, and Debate. The Public Address events include Informative
Speaking, Persuasive Speaking, Rhetorical Criticism, and After Dinner Speaking;
the Limited Preparation events include Impromptu Speaking and Extemporaneous
Speaking; and the interpretation events include Poetry, Prose, Dramatic
Interpretation, Dramatic Duo Interpretation (in which at least one dramatic
piece is presented by two speakers working together), Duo Interpretation (in
which two speakers present a scene or scenes from any source), and Programmed
Oral Interpretation (in which speakers use material from multiple genres with a
common theme). The Debate events include Lincoln-Douglas Debate, Policy Debate,
and Parliamentary Debate.
The International
Forensics Association (IFA) is an American body whose competitors hail from
colleges and universities within the United States, but compete at an
international location.
General
The objectives of a
public speaker's presentation can range from simply transmitting information,
to motivating people to act, to simply telling a story. Professional public
speakers often engage in ongoing training and education to refine their craft.
This may include seeking guidance to improve their speaking skills—such as
learning better storytelling techniques, for example, or learning how to
effectively use humor as a communication tool—as well as continuous research in
their topic area of focus.
People who speak
publicly in a professional capacity are paid a speaking fee.
Professional public speakers may include ex-politicians, sports stars and other
public figures. In the case of high profile personalities, the sum can be
extraordinary.
The common fear of
public speaking is called Glossophobia
(or, informally, "stage fright"), although many people simply confuse
normal nerves and anxiety with a genuine phobia.
Public speaking and
oration are sometimes considered some of the most importantly valued skills
that an individual can possess. This skill can be used for almost anything.
Most great speakers have a natural ability to display the skills and
effectiveness that can help to engage and move an audience for whatever
purpose. Language
and rhetoric
use are among two of the most important aspects of public speaking and
interpersonal communication. Having knowledge and understanding of the use and
purpose of communication
can help to make a more effective speaker communicate their message in an
effectual way.
'The soul of delivery
is in the manful assertion of the orator's personality, in the revelation of
the high purpose by which he is actuated, in the profound conviction of the
truth of his course, in the firm resolve to establish it, in the dauntless
spirit that faces all obstacles, and, conquering them, sweeps onward to the
desired goal.'
Leaders such as Martin
Luther King, Jr., Winston Churchill,
and Sukarno
are notable examples of effective orators who used oratory to
have a significant impact on society. The speeches of politicians
are often widely analyzed by both their supporters and detractors.
Mahatma Gandhi's
message of nonviolent resistance in India, inspiring Martin Luther King, Jr.'s
"I Have a Dream" speech at the Washington Monument in 1963.
Tools
Rostrums
hold papers for speakers. Public speakers may use audience
response systems. For large assemblies, the speaker will
usually speak with the aid of a public
address system or microphone
and loudspeaker.
Public Speaking Courseware
According to a 1973 survey by
the Sunday Times of London, 41% of people list public speaking as their biggest
fear. Forget small spaces, darkness, and spiders, standing up in front of a
crowd and talking is far more terrifying for most people. Through this workshop
your participants will become more confident and relaxed in front of an
audience which will translate into a successful speaking event.
However, mastering this fear and getting comfortable speaking in public can be a great ego booster, not to mention a huge benefit to your career. The Public Speaking workshop will give participants some basic public speaking skills, including in-depth information on developing an engaging program and delivering their presentation with power.
However, mastering this fear and getting comfortable speaking in public can be a great ego booster, not to mention a huge benefit to your career. The Public Speaking workshop will give participants some basic public speaking skills, including in-depth information on developing an engaging program and delivering their presentation with power.
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