404. 2. ENTREPRENEUR 10-11

2.  ENTREPRENEUR  10-11

Communication    Etiquette          p. 22

Before sending mail do proper home work.

“I am just leaving home, what is you address madam.”

“can you plug it into your laptop please?”

“I love sucking  ”

“I don’t  like you taking me through your presentatinn chewing gum. Believe this is just the tip of an iceberg”

The Customer Capture Contrption    p. 26

         Blogs are a great way to increase your digital presence, making you more visible and findable.

         You can increase your visibility and attract more qualified folks to your site.

1.      Make blog an extension of your main website.

2.      Solve or share, don’t shill.

3.      Show up.

4.      Avoid war and peace posts.

5.      Pen a killer headline.

6.      Link to other resources

7.      Embed companion calls to action

8.      Offer  subscription services

9.      Trick out with social bling

10. Remember a blog is an opportunity.

A blog won’t magincally drive business without active and ongoing promotion and particiaption – no matter how much inspiration.

Integrated knowledge and information networkscan be created with technology.

Big think, small movement

A success saga p. 48

v If a job can be done today, it must be finished today.

v Move with the time, pace is important.

v Indecision is dangerous.

v Plan in advance for contingencies.

v Hire the best talent for your business, irrespective of costs.

1.      Family business background

2.      The idea of opportunity

“we realized there  was no store for stationery as a specialty in India.”

3.      Early blots

“we had no clue about the supply chain, never knew what customers wanted”

4.      Write choices

“even if a single brand wasn’t there it was magnified. It meant our potential for sale was limited”

5.      Filling a talent pool.

“it was difficult to attract talent. We did not have a specific job description to pitch and were to team of seven only”

6.      Growth years.

7.      The market today.

8.      Further fills

9.      Learning with the flow

Dealing with people has been a big learning. It is easy to do a job but not as easy to get it done.

HOW TO DRESS THE PART                       P. 54

         Is it better to overdress or underdress?

         When you present yourself your clothes connote either thoughtfulness or thoughtlessness

         When you overdress, you have a better chance of ending up on the right side of propriety.

         Because clothes represent propriety.

How to enter a room.               P. 98

“Prevent everyone’s a bear in the woods.”

“Confidence makes you look comfortable.”

Clinton says;

1.      Don’t be aimless

2.      Don’t be casual

3.      Don’t be flippant

4.      Let your audience know they are important and that you are there because you have a message to give them

Give your self some credit                      p. 110

To build score

1.      Pay off debt.

The most powerful thing you can do to improve your cedit score is to reduce yur credit utilisation.

2.      Pay on time.

3.      Limit new accounts

4.      Don’t close old accounts

5.      Keep take on your credit.

If you set up a FOOD PROCESSING UNIT.                   P. 129

YOU MUST KNOW

1.      All India Food Processing Association

2.      Food safety and standards [food import] Regulation 2011

3.      Draft food safety and standard regulations 2910

4.      Manuals of metjhods of analysis ofr different food products

5.      Standard for potable water

6.      Food safety and standards rules 2011

7.      Highlights of Legal Metrology Act 2009

8.      Legal Metrology [Packaged conmmodities] Rules 2011

9.      Plastic waste  [Management an d Handling] Amendment

Basics for unit

1.      Sales Tax Registration --- VAT No.  ……………

2.      PAN card for the business

3.      Trade license

4.      Food License from the Health department

OTHER THINGS NEEDED

1.      Investment required

2.      Infrastructure

3.      Financial assistace

4.      Business insurance

5.      Licenses and incorporations

6.      Basic needs

7.      Competitions

8.      You must know

9.      Rule 2011

Hire a CEO             p. 125

1.      Determine the ke values that the new CEO must have to take the company to the next level and compliment the skills o fthe founder.

2.      A preliminary assessment of competency, skuill and iknowledge can be made for all potential candidates

3.      Have a team comprising board members and interview candidates in depth to check competency and behaviour.

4.      Deliberate the results of interviews to determine the best person for the job.