Thursday 18 August 2011

ENGLISH - MBA - JARGON



M. B. A.   SUBJECTWISE  WORDS


MARKET         :- customer value, customer satisfaction, achievers, profitability control, acquisition
costs, action programs, active exporting, actualizers, adapters, ADIs, advertising, brand equity, budget, communication, goals, buyer turnover, carryover, continuity, cost, purchase frequency, asset turnover, profit margin, customer loyalty, customer selectivity, financial leverage, price, price selectivity, profit margin, relative market, served market, stake holder, APEC, approvers.

ENTREPRENEURSHIP :- acquisition, active capital,


MARKETING  COMMUNICATIONS
Advertisement,  appeal,  advertorials,  affordable,  advocacy,  advocacy advertising,  attitude,  affective behaviour,  AIDAS model,  animatic,  agency,  Ayer #1,  banner,  balance,  black box model,  body copy,  brand image, brand ambassador,  bulletin,  brand equity.  Brand awareness, campaign,  circulation,  classifieds,  creative boutique,  corporate, conative behaviour,  consumer,  customer,  co-opted,  copy right,  competition,  cumulative effect,  culture,  cash,  cognitive,  direct marketing,  demonstration,  display ads. Diminishing returns,   disjunctive rule, exposure,  ethics,  eye-tracking,  franchise,  field test,  follow up,  frequency,  floating ads,  frame layout,  glocalization,  generic name, brand name,  head line,  tag,  hoarding,  illustration,  information,  integrated  marketing,  inferred message,  incentives,  in-house agency,  inept set,  inert set,  layout,  logical appeal,  line extension,  
message,  market segmentation,  media,  maintenance,  Mondrian layout,  multipanel layout,  on-pack promotions,  operant conditioning,  order,  off-invoice,  persuasion,   portfolio,  post-test,  pop-up ads,  pop-under ads,  pre-emptive strategy,  pre-test,  promotion,  perception,  proportion,  puffery,  premium,  public, personal,  personnel,  poster panel,  poster,  projection,  quality,  rebus layout,  recall,  recognition,  relationship,  retail,  resonance strategy,  roof sign, strategy,  sign,  sales promotion,  sponsorships,  simulation,  stimulus,  subhead,  subliminal advertising,  sampling,  slotting,  testimonial,  thumbnail,  trade,  tactics,  threshold,  tracking,  unaided,  unique,  visual,  web,  wall sign,  web ad,

CONSUMER BEHAVIOUR :-
Manoeuvres, paradigm, textures, subliminal, threshold, vigilance, snazzy, calligraphic, stimuli, toddler, congruence, perceive, tamper-proof, pictorial, aisles, grab, semiotics, repetition,  rehearsal, cognitive, leverage, optimist, boom, ailments, muesli, fragrance, co native, dissonance, echoes, starves, Armani, peers, trendsetter, macho, gay tag, nurturing, legitimized, vivacious, endorser, credibility, reanure,  seeker, maven, surrogate, loyalty, solicitation, firmographics, adaption, rejection, trial, sampling, random, vigilance, perceptual, durables, indicators, securitisation, hypothesis, convertible, genesis, miscellaneous, profitability, arousal, antecedents,

MOT = Management Of Technology
Amoral, tacit, apprenticeship, interdisciplinary, exploitation, endeavours, acquisition, innovation, creativity, obsolescence, passionate, diffusion, cascade, sort, self-reinforcing, portfolio, collaboration, governance, hazards, indigenous, mitigation, intellectual, fiscal, exemption, waiver, hazy, domain, mission, vision, attitude, posture, platform, exploratory, flexibility, bureaucracy, laggard, nicher, value chain, discretionary, core competition, audit, vulnerable, embryonic, syndication, rival, fument, scanning, trajectories, radical, convergent, divergent, technical jargon, anticipation, indispensable, specification, anxiety, forecasting, elaborated, architectural, component, demographic, segmentation, perception, diffusion, proliferation, synthesises, conceptualize, deliberation, saturation, incubation, illumination, accommodation, Brain storming, synectics, autonomy, fantasy, analogy, metaphor, perseverance, ambiguity, constructive discontent, determinants, complementary, core technology, complementary technology, peripheral technology, emerging technology, novelty, centralisation, mechanistic organisation, organic organisation, ambidextrous, speculation, prototype, derivative, strategic alliance, joint venture, constraints, cumulative, ethical policy, rationing, accessories, synergising, junk, feasibility, iterative, concurrent engineering, integrator, orchestrator, bench making, perceptual maps, value engineering, indigenisation, turnkey project,

SAPM =
Avenue, gambling, foregoing, tremendous, mortgage, postulate, manifested, diverging, pursuit, mispriced, predicted, intrinsic value, conservative, yard sticks, expedites, inclination, prospectus, creditor ship, stipulated, mop, connotations, hunches, confiscation, concealable, lunacy, exposure, reluctant, distrustful, wanderer, greedy, abuzz, rigging, forgo, spectral, conversant, sporadically, acquaint, cessation, slumped, abruptly, haunted, ventures, liquefy, prevalence, penalise, legacy, arbitrage, plough back,  rampant, speculation, prone, exuberance, volatility, speculators, aggravated, revival, riot,


badla, surges, integral, compliance, scrutiny, clubbed, demutualisation, detrimental, stringency, equipped, endorsement, prudential, collateral,  exorbitant, rigorous, requisite, syndicate



STOCK  EXCHANGE

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